The 2:1 Blog Promotion Rule

When people ask me what I do and I tell them, the reaction is almost always the same. They look at me with an astonished face and say, “So all you do is write an article or two a day and make that much?” I can’t really blame them. On the outside looking in, that is what appears to be going on, but oh, if they only knew….

While the final product that people see is the article on the site or blog, it is just a fraction of the time that you need to actually spend to be successful. I spend far more time on the inside of my blogs and sites than I do actually producing content. If you are under the impression that blogging is just about writing, you will be greatly disappointed when you find that writing is just a part of what you must do.

Over the years I have come up with my 2:1 blogging rule. This is my rule that for every hour I spend writing, I spend a minimum of 2 hours promoting (the more the better). This is especially essential when you first begin a new blog because if you don’t get out there and promote it, nobody is going to know that it exists. As the blog gets more established and gains a readership, you can cut significantly down on this promotion time time since the readers, if they like your information, will help you promote the site.

I won’t claim to know the best way to promote a website, but I do know what has worked for me in the past. I spend the vast majority of my time commenting on other people’s blogs. In fact, when I begin a new blog, I try to make a minimum of 25 posts to different blogs each day for the first few months which can easily take several hours each day to do.

If you decide to take this approach, here are some hints:

Never comment to just comment: If you don’t have something significant to say about a post, don’t say anything at all. Your comments on other people’s blogs is a reflection of you and your blog. If all your comments appear spammy, then people will assume your blog is spammy. Make quality, heartfelt comments and while you may not get as many readers to your blog in the short run, many more that visit are likely to stay.

Don’t link to your blog in the comments: It doesn’t matter if you recently wrote a fantastic post on the exact same subject or if your entire blog is about that particular subject. Show the worth of your blog by your writing on your blog and in your comments on other people’s blogs. If you leave a quality comment, people will be interested in learning more about you and your blog – the link is in your name. There is no reason to place it in the comment as well.

Enjoy the commenting experience: So many comments that come to my blogs are so obviously made with the intent to promote their site. I think this is a terrible approach to take. If you have confidence that the writing on your blog is worthwhile content, there is no need to comment with promotion as the main objective (and if you don’t, you should be spending your time improving your content rather than commenting on other sites). Find posts that you like and make genuine comments not only on blogs in your niche, but where ever the links take you that day.

Stray outside your blog theme: A good way to test your blog writing is to see if it can interest those that would not typically come to your blog. A great way to find this out is to comment on blogs outside your niche. If people from those blogs find your information interesting, then you know you are writing well. If they don’t, you know you need to improve. While you will be writing on a niche, you should be writing for as wide a audience as possible.

Comment on smaller blogs: Some people think it is only worthwhile to comment on the bigger blogs, but I think time is much better spent commenting on smaller blogs. When comment on big blogs, your comment is lost in a sea of other comments. On a smaller blog, your comment, especially if it is a quality one, is much more likely to be noticed by others that visit the blog and will almost certainly be noticed by the owner. That is not to say commenting on the bigger blogs is bad, just that you should not focus exclusively on them.